Points don’t create loyalty. Playing for something does.
Points don’t create loyalty. Playing for something does.
Lucra is the competitive loyalty platform that gives brands the infrastructure to run live social competitions inside their existing app or website.
Lucra is the competitive loyalty platform that gives brands the infrastructure to run live social competitions inside their existing app or website.
Your favorite brands are already powered by Lucra
Your favorite brands are already powered by Lucra
What we do
The loyalty industry has been optimizing for the wrong thing
It has been trying to reward transactions. But what actually drives people back is the feeling of playing for something — the bragging rights, the leaderboard position, the story they're still telling on the drive home. Lucra is the first platform to give brands the infrastructure to own that feeling.
the Lucra effect
What happens when your customers have something to play for
more visits
0%
0%
Partners see visit frequency more than double in the first quarter.
more visits
0%
0%
Partners see visit frequency more than double in the first quarter.
longer stays
0%
0%
Customers with something to compete for stay longer every time they show up.
longer stays
0%
0%
Customers with something to compete for stay longer every time they show up.
more revenue per user
0%
0%
Competitive customers spend more. Every session.
more revenue per user
0%
0%
Competitive customers spend more. Every session.
of value stays in your ecosystem
0%
0%
Real-money competitions flow back into your platform, not somewhere else.
of value stays in your ecosystem
0%
0%
Real-money competitions flow back into your platform, not somewhere else.
Three ways to run competitive Loyalty
One SDK. Built to run natively inside your existing app or site.
Tournaments
Branded competitive events your team launches and manages — without destroying your product roadmap. Free-to-play, real money, or rewards. One night or a full season.
Peer-vs-Peer Competitions
Mini Games
Tournaments
Branded competitive events your team launches and manages — without destroying your product roadmap. Free-to-play, real money, or rewards. One night or a full season.
Peer-vs-Peer Competitions
Mini Games
Tournaments
Branded competitive events your team launches and manages — without destroying your product roadmap. Free-to-play, real money, or rewards. One night or a full season.
Peer-vs-Peer Competitions
Mini Games
Compliance in a box
Real-money competitions inside your app sounds complicated until you realize Lucra has already solved the hard part. Lucra operates as the Merchant of Record for all real-money flows — holding the licenses, managing KYC and AML, handling fraud monitoring and dispute resolution.
Your brand runs the experience. We own everything underneath it. Real-money skill competitions available in 42 U.S. states.
Compliance in a box
Real-money competitions inside your app sounds complicated until you realize Lucra has already solved the hard part. Lucra operates as the Merchant of Record for all real-money flows — holding the licenses, managing KYC and AML, handling fraud monitoring and dispute resolution.
Your brand runs the experience. We own everything underneath it. Real-money skill competitions available in 42 U.S. states.
Compliance in a box
Real-money competitions inside your app sounds complicated until you realize Lucra has already solved the hard part. Lucra operates as the Merchant of Record for all real-money flows — holding the licenses, managing KYC and AML, handling fraud monitoring and dispute resolution.
Your brand runs the experience. We own everything underneath it. Real-money skill competitions available in 42 U.S. states.
Featured Case Study Spotlights
Bracketology joins Lucra to turn reality TV fan loyalty into real rewards
Mobile Gaming
Lucra offered a direct route to monetizing an already-engaged audience while making the experience more shareable and rewarding for users.
1M+
total userbase
4.8x
the industry average retention rate
Bracketology joins Lucra to turn reality TV fan loyalty into real rewards
Mobile Gaming
Lucra offered a direct route to monetizing an already-engaged audience while making the experience more shareable and rewarding for users.
1M+
total userbase
4.8x
the industry average retention rate
Bracketology joins Lucra to turn reality TV fan loyalty into real rewards
Mobile Gaming
Lucra offered a direct route to monetizing an already-engaged audience while making the experience more shareable and rewarding for users.
1M+
total userbase
4.8x
the industry average retention rate
What our clients have to say
1 / 5
"Competition is at the heart of every great chess experience. Lucra gave us the infrastructure to bring that competitive spirit to life in a way that feels seamless, secure, and engaging for our community."
John Iavarone
Founder, ChessKings
What our clients have to say
1 / 5
"Competition is at the heart of every great chess experience. Lucra gave us the infrastructure to bring that competitive spirit to life in a way that feels seamless, secure, and engaging for our community."
John Iavarone
Founder, ChessKings
2 / 5
"We are constantly seeking creative ways to enhance the guest experience. Lucra's first of its kind technology allows us to inject a new level of excitement and friendly competition into our venues, while keeping the fun, and the funds, within the Five Iron Golf ecosystem"
Jared Solomon
Co-Founder & CEO, Five Iron Golf
3 / 5
“Lucra’s technology fits perfectly with our vision of making fitness more interactive and rewarding. We’re excited to offer our users a more dynamic way to challenge themselves and each other—whether they’re chasing bingo or their personal best.”
Marisa Horn
Founder & CEO, CLIQFIT
4 / 5
“We know many of our members already love to make a friendly wager for cash or drinks when they play bar sports like darts or pool. Partnering with an innovative technology company like Lucra allows us to elevate the in-venue experience with more fun and easy ways for people to connect and compete.”
Ross Honey
President & CEO, TouchTunes
5 / 5
Lucraʼs technology aligns perfectly with our vision for Backyard Sportsʼ future in combining nostalgia with modern features that keep our fans coming back, and we look forward to continuing to deliver on our singular focus: our fans,
Lindsay Barnett
CEO, Backyard Sports
Your customers are already competing. Own it.
Talk to our team about what competitive loyalty looks like inside your platform.
Your customers are already competing. Own it.
Talk to our team about what competitive loyalty looks like inside your platform.
Your customers are already competing. Own it.
Talk to our team about what competitive loyalty looks like inside your platform.